Challenge

SmartTag needed to grow their community, drive signups, and build brand awareness through social media and paid advertising while maintaining a clear, consistent message across channels.

MY ROLE

Social media management, landing page design, and paid ads management.

Strategy

A structured content calendar paired with a conversion-optimised landing page and continuous A/B testing across ad campaigns.

Execution

Took over full social media management with a structured content calendar, built a custom landing page optimised for conversions, and managed Meta and Google Ads campaigns with ongoing A/B testing.

Tools

Meta Ads, Google Ads, landing page platform, content calendar.

Outcome / Impact

Social engagement grew significantly, click-through rates improved, and the landing page consistently delivers qualified leads.