Challenge

Caroline runs a trauma recovery coaching practice and needed a professional digital presence that could reach survivors across the UK and beyond. Her existing online presence was fragmented and wasn’t converting visitors into coaching enquiries.

MY ROLE

End-to-end digital execution — website design and build, paid media strategy, and funnel setup.

Strategy

Build a website that reflects the warmth and professionalism of her brand, paired with a complete lead funnel to capture and convert visitors into coaching enquiries.

Execution

Built a full website, launched targeted Meta Ads to reach people actively seeking trauma support, and created a complete lead funnel — landing page, email capture, and CRM integration.

Tools

Website & funnel platform, Meta Ads, email/CRM integration.

Outcome / Impact

Caroline now has steady inbound enquiries and campaigns that bring in qualified leads on an ongoing basis.