Blog

Notes on growth, marketing and technology

Short write-ups on marketing, automation and the tools I use and learn from along the way.

Cover graphic for an article on building a webinar funnel with Meta Ads

Meta Ads

6 min read

How I structure a webinar funnel on Meta Ads, from first ad to booked call

The exact webinar funnel I build on Meta Ads — campaign structure, creative, landing page and the follow-up that turns registrants into booked calls.

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Wooden steps labelled Right Audience, Better Content, Targeted Campaigns, Quality Leads and Real Results rising towards a dartboard target, next to the title From Traffic to Real Business Results

Digital Marketing

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9 min read

From Traffic to Real Business Results: A Practical Digital Marketing Roadmap for 2026

A sunlit desk with a laptop showing a weekly content calendar, surrounded by social media icons, a content strategy diagram, notes and a results chart

Automation

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10 min read

Posting Consistently Isn't a Strategy: Why Social Media Content Still Fails

A woman at her laptop planning social media content, with floating cards for content ideas, a publishing schedule, social platforms and performance tracking

Automation

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11 min read

How to Create a Social Media Content Calendar That Actually Works

A woman at a laptop talking with a friendly AI assistant, surrounded by floating cards for everyday tasks like planning a trip, organizing a day and explaining a document

Automation

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12 min read

Bots Become Companions

Cover graphic for an article comparing Make.com and Zapier for marketing operations

Automation

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5 min read

Make.com vs Zapier for marketing ops

Cover graphic for an article with a GA4 setup checklist for service businesses

Analytics

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5 min read

A GA4 setup checklist for service businesses

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