Challenge

Alfie runs BrewBearMugs, a bear and beer themed mug brand on Etsy. In one of Etsy’s most competitive niches, the shop needed professional listings, a clear shop structure, and a strategy to stand out and convert browsers into buyers.

MY ROLE

End-to-end Etsy store management.

Strategy

SEO-optimised listings and an organised shop structure, backed by an organic growth strategy to build search visibility and buyer trust.

Execution

Managed the Etsy store end to end — optimised product listings with strong SEO titles and descriptions, organised shop sections, and ran an organic growth strategy to improve search visibility and buyer trust.

Tools

Etsy platform & SEO, print-on-demand operations.

Outcome / Impact

The shop now has a professional storefront with consistent organic traffic and growing sales.