Challenge

Rory’s Travel Club needed ongoing Shopify management, regular offer and content updates, and high-quality graphic design to keep their brand fresh and drive repeat engagement from their community.

MY ROLE

Shopify store management, Replo development, and graphic design.

Strategy

Keep the brand fresh with a consistent content and offer cadence, an improved on-site page experience, and an ongoing visual design system.

Execution

Managed the full Shopify store, handled offer and content updates, built custom Replo sections for a better page experience, and delivered ongoing graphic design for campaigns and social content.

Tools

Shopify, Replo, graphic design tools.

Outcome / Impact

The brand now has a consistent, well-maintained presence that keeps members engaged and coming back.