Challenge

Caroline Reed needed a full digital product — website and mobile app — to deliver her nervous-system education and Life Beyond Trauma Method to users through structured practices, assessments, and a membership experience, rather than a single marketing site.

MY ROLE

Project Lead / Digital Product & Technology Lead — I directed the project across product architecture, website/platform development coordination, mobile app architecture, integrations, and overall digital product execution, working across strategy and technical delivery rather than a single discipline.

Strategy

Architect a single product ecosystem — website and mobile app sharing a common backend — so education content, daily practices, assessments, and membership access stay consistent across both surfaces instead of being built as two disconnected products.

Execution

Led the build of the web platform on Next.js, React, and TypeScript with Sanity CMS for content, Clerk for authentication, and Stripe for membership payments, deployed on Vercel. In parallel, directed the mobile app architecture on an Expo / React Native foundation, coordinated the underlying database and API architecture, and planned integration and analytics points across both surfaces.

Tools

Next.js, React, TypeScript, Tailwind CSS, Sanity CMS, Clerk, Stripe, Vercel, Expo / React Native, PostgreSQL, Drizzle, GA4.

Current Project Status

TNSI is an active product-development project. The web platform and mobile app are in progress, with core experiences — including the daily check-in, practice library, and resources — already built and in testing.